The Magnetic Messaging Playbook
How to Speak So Your Soulmate Clients Feel You
By Dr. E. Jaye Johnson
In a world overflowing with messages, yours needs to cut through the noise with authenticity and power. This playbook is designed for coaches and healers who know their work is transformative but struggle to communicate it in ways that truly resonate. You're about to discover how to craft a message so clear, so magnetic, that your ideal clients feel it in their bones.
The Real Problem
Most coaches and healers struggle not because their work isn't powerful—but because their message isn't clear, resonant, or embodied. You've spent years mastering your craft, transforming lives, and deepening your gifts. Yet when it comes time to share what you do, the words feel flat, generic, or disconnected from the depth of your work.
When your message is vague, fluffy, or overly complicated, three things happen:
People Tune Out
They scroll past because nothing catches their attention or speaks to their specific struggle.
Your Value Gets Lost
The transformation you offer becomes invisible, buried under jargon or abstract concepts.
Your Brilliance Stays Unseen
The very people who need you most never recognize that you're speaking directly to them.
Magnetism begins with clarity. Clarity creates recognition. Recognition creates desire. When your message lands with precision, everything shifts.
Messaging as Identity
Here's the paradigm shift: Your message is not what you do. Your message is who you are and what you stand for. It's not a list of services or modalities—it's the energy, values, and vision you carry into every interaction.
Your message should communicate four essential elements that create instant recognition:
Your Truth
The core belief that drives your work and shapes how you see transformation
Your Values
What you hold sacred in the work you do and the way you show up
Your Standards
The non-negotiables that define the quality and integrity of your practice
Your World
The vision and possibility you're inviting others to step into alongside you
"People are not buying your offer. They're buying the identity they become by working with you."
When you understand this, everything about how you communicate shifts from transactional to transformational.
The Soulmate Client Voice Map
Your message lands when it mirrors the inner world of your ideal client. Most messaging misses the mark because it speaks to surface-level problems instead of soul-level longings. This map helps you attune to what's really moving in your client's heart.
What They Deeply Want
Beyond the goals and outcomes, what does their soul ache for? Freedom? Recognition? Peace? Belonging?
What They're Afraid Of
What keeps them awake at night? What feels too vulnerable to say out loud?
What They're Tired Of
What have they tried that hasn't worked? Where are they exhausted from pretending or pushing?
What They Hope Is Possible
What's the whisper of possibility they barely let themselves believe in?
Your message should speak to the longing underneath the logic. When you name what they feel but haven't been able to articulate, they recognize you as someone who truly sees them. That recognition is the beginning of trust.
Your 'I Help' Statement
A clear message tells the world exactly who you serve and how. This isn't about being restrictive—it's about being recognizable. Your "I Help" statement becomes the foundation for your bio, your intro, your content, and your entire brand voice.

The Template
I help (Soulmate Client) go from (Current Struggle) to (Desired Transformation) through (Your Method/Approach).
Example 1
I help visionary entrepreneurs stop dimming their light and step into full leadership using identity-level transformation and energetic alignment.
Example 2
I help women who've done "the work" finally live the life they've been manifesting through embodied integration and aligned action.
This statement becomes your anchor. It tells people immediately whether you're for them. It eliminates confusion and attracts alignment. When you can say this with confidence and specificity, you've created the first pillar of magnetic messaging.
Notice what makes these examples work: they're specific about who, clear about the transformation, and hint at a unique methodology. They feel like an invitation, not a sales pitch.
Story as Resonance
Your story isn't meant to impress. Your story is meant to reflect. The most powerful stories don't showcase how amazing you are—they reveal the humanity, vulnerability, and transformation that your clients can see themselves in.
Tell stories that reveal the journey, not just the destination. Share the moments that changed everything—the breakdown that led to breakthrough, the question that unlocked clarity, the decision that required courage.
01
The Struggle
Where were you stuck? What felt impossible? Be specific about the pain.
02
The Realization
What shifted your perspective? What truth landed that changed everything?
03
The Shift
What action did you take? How did you move through the old pattern?
04
The New Identity
Who did you become on the other side? What's now possible?
"Your story becomes magnetic when the listener sees themselves in it."
This arc works because it mirrors the transformation journey your clients are on. When they hear your story, they're not just learning about you—they're glimpsing their own potential future.
The 5 Core Messaging Themes
Consistency doesn't mean repetition—it means returning to core themes that define your voice. Rotate through these five themes to stay powerful, clear, and unmistakable in your messaging. When your audience hears these themes consistently, they begin to recognize your voice before they even see your name.
Identity Shift
Who they are becoming, the new version of themselves waiting to emerge
Belief Reframing
What they must stop believing to create space for new possibility
Emotional Safety
Showing "I see you. You're not alone. Your experience is valid."
Transformation Pathway
How the change actually happens, the method behind the magic
Proof of Alignment
You embody what you teach, living evidence of the transformation
When repeated consistently across your content, emails, and conversations, your voice becomes unmistakable. Your people start to recognize your energy signature before they even finish reading. That's the power of thematic consistency.
The 4-Pillar Content Rhythm
Your messaging needs rhythm, not randomness. Instead of wondering what to post or feeling pressure to be everywhere, create a simple weekly pattern that keeps you visible, consistent, and energetically aligned. This rhythm reduces decision fatigue while building powerful momentum with your audience.
This structure gives you freedom within form. You're not starting from scratch each time—you're riffing on themes you know work. Your audience begins to anticipate your voice, creating a container of trust that deepens with each post.
What Breaks Messaging
If your message feels heavy, forced, or flat—if you're posting but not connecting, speaking but not being heard—there's usually an energetic misalignment at play. These are the invisible patterns that sabotage even the most skilled practitioners.
Trying to Prove Instead of Embody
When you're desperate to demonstrate your credibility, your message becomes performative. Your audience feels the strain. Embodied messaging comes from overflow, not effort.
Speaking to Everyone
The more you try to include everyone, the less anyone feels specifically seen. Diluted messages attract confused clients. Precision attracts devotion.
Diluting Your Truth
Fear of judgment makes you soften your edges, qualify your statements, and hide behind vague language. But your edge is exactly what your people are looking for.
Using Complex Language
Jargon and intellectualization create distance. Simple, clear, emotionally honest language creates connection. You don't sound more credible when you're harder to understand.
"Your voice is strongest when you speak from your center, not your fear."
The antidote to all of these is the same: come back to your truth. Get quiet enough to hear what wants to be said. Trust that your people will find you when you stop performing and start revealing.
Micro Practices for Daily Voice Activation
Your authentic voice isn't something you create—it's something you clear the channel to access. These micro practices take just five minutes but recalibrate your entire energetic signature. Do one each day, or cycle through them weekly.
The practice is simple: set a timer, write without editing, and let what wants to come through arrive without judgment.
Prompt 1: "What truth is alive in my chest right now?"
This connects you to present-moment wisdom rather than rehearsed talking points.
Prompt 2: "What would I say if I didn't care about being misunderstood?"
This gives you permission to speak your full truth without self-censoring.
Prompt 3: "What is my community aching to hear today?"
This attunes you to the collective energy and needs of your people.
Prompt 4: "What would my highest self say to my people?"
This elevates you out of doubt and into the frequency of your most aligned expression.
Your message is already inside you. We are simply clearing the channel. These practices help you remember that you're not inventing a voice—you're revealing it. The more consistently you practice, the more naturally your authentic voice flows in all contexts.
Your Magnetic Message Declaration
This declaration is your energetic signature—the vibrational frequency that your ideal clients recognize instantly. When you define and embody these elements, your message stops being words on a page and becomes a felt experience. Fill this in with specificity and truth.
1
My Voice Carries the Energy Of
Choose three words that describe the energetic signature of how you communicate. Examples: Calm, Power, Grace, Leadership, Warmth, Vision, Truth, Sovereignty, Depth, Clarity, Courage, Compassion.
2
I Stand For
State your core belief about transformation. What do you know to be true about change, healing, growth, or human potential? This is your philosophical foundation.
3
I Call Forward People Who Are Ready To
Name the specific shift you guide. What threshold are your people crossing? What are they leaving behind? What are they stepping into?
This is your energetic signature. When you speak from here, your people recognize you instantly. They feel the resonance before they understand the words. This is what makes messaging magnetic—not clever copy, but energetic alignment.
Return to this declaration whenever you feel disconnected from your voice. Let it recalibrate you back to your essence. Your most powerful message always comes from this centered, sovereign place.
Your Voice Is Your Calling
If you're ready to deepen your voice, sharpen your message, and speak with soul-level authority, you don't have to do this alone. The journey from hidden to seen, from muted to magnetic, requires both inner work and outer refinement.
Join us in Story & Stage Society for messaging refinement, storytelling mastery, presence activation, and brand embodiment. This is where coaches and healers gather to claim their voice and amplify their impact.
Your voice is not just a marketing tool. It's your calling made audible. It's how your medicine reaches the people who need it most. It's the bridge between your inner work and your outer impact.
10X
Message Clarity
Members report dramatically clearer positioning and confidence in their voice
3X
Client Attraction
Magnetic messaging naturally draws aligned clients without exhausting outreach
95%
Feel Authentic
Finally speak in a way that feels true to who you are, not who you think you should be
"Your voice is your calling. Let's amplify it."
Join Story & Stage Society